Playrix insisted the content seen in the ads is included in both games, and provided the ASA with a recording showing the mini-games featured. One example shows a woman locked away, with a burglar between her and the main character of Playrix's games, with the player challenged to remove the pins in a way that reunites the couple without them encountering the burglar.Īt the bottom of each video, text notes that: "Not all images represent actual gameplay." Images of the ads in questionĪccording to the ASA, seven people complained about these ads, claiming they were misleading. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.The Advertising Standards Agency has banned two Facebook ads for Playrix's casual hits Homescapes and Gardenscapes.īoth ads, posted in March and April this year, depicted a pin puzzle mini-game. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).
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